Claire SchneiderClaire Schneider

When the path isn't clear, I create it.

I help businesses figure out what's next, bringing together product, market, and competitive intelligence to shape strategy, align teams, and create momentum.
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Revenue dashboard
$55M+
influenced
+65%
win rate
15K+
deals
Launch page
Get startedLearn more
Win–loss report
Win
Loss

About

Portrait of Claire Schneider

I’m drawn to the problems that don’t come with a playbook.

Across SaaS businesses, I’ve turned challenges into scalable programs and measurable results, including taking SurveyMonkey’s competitive intelligence function from zero to $55M+ in influenced revenue, leading Iterable’s first bundled product launches, and creating new onboarding programming for Salesforce leaders.

Different businesses, different challenges, same focus: creating clarity, connecting strategy to execution, and delivering measurable business impact.

Where I've worked
Teach For America2USalesforceSurveyMonkeyIterableBravenMSCPA-AngellScholarMatchTeach For America2USalesforceSurveyMonkeyIterableBravenMSCPA-AngellScholarMatch

Approach

From blank slate to business impact, I connect strategy, execution, and measurement to keep work moving forward.

Areas of expertise

GTM Strategy

Create the strategy, operating models, and cross-functional motions that turn business priorities into results.

Product Marketing

Clarify complex products through positioning, messaging, and customer narratives that drive understanding and adoption.

Market & Competitive Intelligence

Translate market, buyer, and competitive signals into insights that sharpen strategy and inform decisions.

Enablement & Adoption

Design scalable programs that help teams understand what’s changing, embrace new ways of working, and take action.

MY PROCESS

01

Find the signal

Understand the customer, market, product, and competitive context.

02

Create clarity

Align teams around the narrative, priorities, and path forward.

03

Build the motion

Turn strategy into scalable programs, processes, and GTM execution.

04

Measure the impact

Connect the work to adoption, revenue, efficiency, and business outcomes.

TOOLS THAT TURN INSIGHTS INTO IMPACT

AI & Research

Accelerate research, analysis, and content creation.

  • Claude
  • Gemini
  • ChatGPT
  • Lovable
  • Glean
  • UserTesting

Analytics & Data

Turn data into insights and better decisions.

  • Amplitude
  • Sigma
  • Tableau
  • Salesforce

GTM & Enablement

Build, scale, and measure programs.

  • Gong
  • Outreach
  • Highspot
  • Asana
  • Figma
  • Jira

Competitive Intelligence

Track the market, understand competitors, and surface opportunities.

  • Klue
  • Clozd
  • Crayon

Case Studies

I create the structure and alignment teams need to move with confidence.

Unfurrow2026

Founding and launching Unfurrow

Challenge

Pet health information lives scattered across vet portals, email attachments, and paper — making it hard for pet parents to find answers when they need them.

Solution

Founded and launched Unfurrow, a pet health app that brings vet records, labs, medications, food, insurance, and reminders into one organized picture for every pet — with smart upload, plain-language explanations, and downloadable pet ID cards.

Impact

Pet parents can understand their pet's health and manage care with confidence, from chronic conditions and senior pets to multi-clinic and multi-pet homes.

Founder & go-to-marketBrand IdentityCompetitive DifferentiationUnfurrow.app ↗LinkedIn ↗
Iterable2026

Leading strategic monthly and seasonal product releases

150+LAUNCH DELIVERABLES SHIPPED IN FALL 2026
Challenge

Product releases needed a stronger GTM strategy and a consistent way to align Product, Marketing, and GTM.

Solution

Led the launch strategy and operating motion, orchestrating 90+ stakeholders across functions and establishing a shared framework for planning, messaging, readiness, and execution.

Impact

Aligned teams around 150+ launch deliverables for Fall 2026 and created a repeatable model for monthly and seasonal releases.

Go-to-market strategyWhat's New ↗Fall '26 Launch ↗Spring '26 Launch ↗Spring '26 Getting Started Guide ↗
SurveyMonkey2022–2025

Building a competitive intelligence function from 0 to 1

$55M+competitive revenue influenced
Challenge

Competitive intelligence was fragmented and reactive across Product, Sales, Marketing, and executive leadership.

Solution

Established the CI strategy, operating model, and enablement infrastructure, bringing buyer, market, competitive, and win/loss insights into how teams made decisions.

Impact

Influenced $55M+ in competitive revenue, improved combined win rates 65%, increased sales confidence 145%, and supported 15K+ new business sales deals.

Competitive intelligenceKlue case study ↗Comparison pages ↗
Iterable & Salesforce2021–2026

Owning product lines and industry-level narratives

1,800+sellers enabled across industries
Challenge

Complex product capabilities and industry solutions needed clear narratives that could align executives, customers, and revenue teams.

Solution

Owned positioning, messaging, and GTM storytelling across Iterable’s AI, analytics, and experimentation products, while shaping Salesforce’s Healthcare & Life Sciences narrative and executive presentations.

Impact

Enabled 1,800+ sellers with industry messaging and competitive insight, translating complex capabilities into demos, keynotes, decks, and customer-facing content.

Product & industry marketingSalesforce HLS ↗SurveyMonkey Features ↗
TEACH FOR AMERICA, 2U & SALESFORCE2016–2021

Creating learning and enablement programs that scale

4.9/5avg. CSAT across learning programs
Challenge

Complex product and competitive knowledge needed to become practical learning experiences for diverse audiences.

Solution

Led the design of onboarding, sales enablement, and learning programs across 2U and Salesforce, drawing on a foundation in classroom teaching and learning design.

Impact

Delivered learning programs averaging 4.9/5 CSAT, equipping sales, customer success, partners, and leaders to apply complex knowledge in their work.

Teaching & enablement

Testimonials

“Claire is an organized and kind people leader and marketer. She brings out the best in our cross-functional team through thoughtful coaching, clear steps for action, and genuine investment in individual growth. Her ability to connect strong team leadership with sharp go-to-market execution makes her a standout partner and teammate.”
RRILEY BUI — PLATFORM PRODUCT MARKETING, ITERABLE

Recognition

On stage

From Data to Decisions: Influencing with Insights at the Executive Table
Keynote speaker · 2025

From Data to Decisions: Influencing with Insights at the Executive Table

Competitive Marketing Summit

How Market Leaders Combine Win-Loss and Competitive Enablement
Panel speaker · 2024

How Market Leaders Combine Win-Loss and Competitive Enablement

Klue Compete Week

Awards & credentials

SurveyMonkey · 2025

Culture Carrier

Embodying the team's core values and fostering a positive, inclusive workplace.

Klue · 2024

“All-In-Won” Competitive Enablement Program of the Year

Running a best-in-class program that integrates market, buyer, and seller insights.

Academy of Competitive Intelligence · 2022

CIP-1 (Competitive Intelligence Professional) Certification

Salesforce · 2021

4-Star Trailhead Ranger

Ready to build a strategic program 
that grows your business? 

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